This June our school had a really awesome literacy carnival.
I'd never seen anything like it before.
If your school has a nearby beach (ours was across the street from our high school), then you HAVE to try this in the final semester/quarter to kick off your summer reading program!
How it works is the students are free to swim as much as they want, but if they want any of the free ice cream and popcorn they have to read some books, Teachers and EAs are nearby to read with or to. For every five books you read (this was younger grades, I 'm not sure of the rules for older kiddos) you get a voucher to go up the beach and claim your treat.
Think this might be a sight you'd want to see?